Pass me a snottinger, I’ve got a terrible cold

Pass me a snottinger, I’ve got a terrible cold

All copywriters share a love of words. I’ve written before about some that are great fun to say, in a haberdashery kerfuffle accompanied by an erinaceous illustration. Want to hear a few more? This time let’s go obscure, really obscure. Snottinger A mid 19th century...
English varieties in action

English varieties in action

There are many different forms of English around the world. The two largest standard varieties are British and American – let’s call these BrE and AmE for ease of discussion. Other varieties include, amongst others: Australian English, Canadian English, Hong Kong...
How literary techniques can enrich your writing

How literary techniques can enrich your writing

Literary techniques, also known as literary devices, can offer some neat tricks to boost business writing. That means your teachers were right – you can actually use the study of Shakespeare in the real world! First off: good use of synonyms A thesaurus can be a...
The importance of readability

The importance of readability

Your business is probably complicated. Very complicated. Does that mean your copy should be too? Of course not. You want your readers to understand your message as easily as a friend’s tweet about their dinner. Better yet, you want them to want to read more from you...