Copywriters – we’re creatures of habit

Copywriters – we’re creatures of habit

The world’s professions are littered with fascinating examples of habits, quirks and superstitions. The sporting world alone is packed with them, and copywriting is no different. As writers, the creative process can bring out some odd facets of our personalities as we...
Questions to ask before choosing an agency

Questions to ask before choosing an agency

Are you in need of top-notch sales and marketing material? Here are some questions you might want to ask any potential agency to ensure they have their priorities straight: How many skateboards/hoverboards/mini-scooters are currently in the reception? A seriously...
When English and Finnish won’t do

When English and Finnish won’t do

Part of my job is trying to find the exact right word for any given circumstance, making texts easy to read, clear to understand, and ensuring they evoke just the right feelings in the reader. My work is in English, but having lived for a long time in Finland I’m also...
Writing a website for everyone

Writing a website for everyone

When thinking about web accessibility people often think about technology: from screen readers to mobile phones, websites need to be flexible enough to adapt to the many ways people now access the web. But good accessibility is also in the details – writing accessible...
A day in the life at the (saddest) agency (in the world)

A day in the life at the (saddest) agency (in the world)

8:02 a.m. Dark outside. Board tram en route to office. Ruminate. 8:31 a.m. Step into office. Late by Finnish standards. 8:32 a.m. Walk over to fancy coffee machine to make a specialty coffee. Remember that there is no such machine in the office. Use second-hand French...