“Nobody reads the second paragraph!”*

“Nobody reads the second paragraph!”*

Although storytelling is important even in business writing, don’t bury your message. Save twists in the tale for thrillers, and long introductions for academic essays: structure your business writing to have the most important point first. Most people won’t read...
What makes a good infographic, and when to use one

What makes a good infographic, and when to use one

Infographics are a hot thing for everyone, everywhere when it comes to content marketing. Back in 2012, Adweek published an article (complete with an infographic) announcing that Tweets with infographics get 832% more retweets than images and articles. Today, we don’t...
Choosing the right copywriter – does it matter?

Choosing the right copywriter – does it matter?

It seems there’s a writer around every corner, which is great news if you need some text written. But is there really a difference between someone who writes well and a great business copywriter – and how much does it matter? Marketing executives far and wide would...

Blogging is easy – if you start out with a plan

Here’s something I didn’t plan on. Fifteen minutes before I was supposed to speak to a third-grade class about blogging, my daycare called. A last-minute emergency. I had no choice but to bring my touchy-feely toddler along to the session – which I’d spent hours...