Made in Finland

Made in Finland

In Markkinointi&Mainonta, Richard von Kaufmann of Vaikutustoimisto Zipipop Freud argued that Finnish brands are missing a trick. While there is a growing demand globally for better quality, longer-lasting products, this is not necessarily something the world...
Serious fun at AppCampus

Serious fun at AppCampus

AppCampus is an €18 million project dedicated to financing and coaching app developers. Microsoft has teamed up with Nokia and Aalto University to invest in and develop the Windows Phone ecosystem, as well as foster a spirit of creativity and innovation. We popped in...
A red herring

A red herring

Henri Matisse might not have been too far off when he wrote, “A certain blue enters your soul. A certain red has an effect on your blood-pressure.” The Week published an article featuring several facts about how seeing red affects us physically and mentally – whether...
Poisonous by design

Poisonous by design

What’s your favorite color? The question is fairly straightforward, and for most people the answer is blue. Likewise, when asked after the least favorite color, answers tend to revolve around the same few colors, usually brown, orange, and yellow. What is not often...
What makes a killer slogan?

What makes a killer slogan?

Think Different. Just Do It. The Real Thing. These are slogans that go beyond summarising a product – they embody the values of the brand and form a significant part of its identity. They differentiate, influence and inspire. When seen out of context, slogans may have...