Blogging is easy – if you start out with a plan

Here’s something I didn’t plan on. Fifteen minutes before I was supposed to speak to a third-grade class about blogging, my daycare called. A last-minute emergency. I had no choice but to bring my touchy-feely toddler along to the session – which I’d spent hours...
The best a brand can get

The best a brand can get

If a brand is a customer’s gut feeling about a product, service or company, then my associations with Fiskars are as close to the ideal as a brand could hope for. Born in Los Angeles, California, I spent most of my childhood in Pakistan, where my father’s work took...

In the office today: font fanatics unite

Do you ever scoff at font fanatics and wonder why on earth something like kerning could matter? It’s just text on a page/website/layout – right? Not quite. Have a look at this article that clearly explains why thought out, carefully placed layouts and their font...
Made in Finland

Made in Finland

In Markkinointi&Mainonta, Richard von Kaufmann of Vaikutustoimisto Zipipop Freud argued that Finnish brands are missing a trick. While there is a growing demand globally for better quality, longer-lasting products, this is not necessarily something the world knows...