Taking a break under the waves

Taking a break under the waves

We have an open office. I sit right next to my boss, so every now and then, when he’s busy (I can tell when he’s busy because he tends to have on his headphones, from which emits screaming guitars and drums that sound like machine guns), I lean over and start asking...
Taking the elephant for a walk

Taking the elephant for a walk

After two days of brainstorms, sketches, team sessions, and preliminary work on a massive project, I decided to come up for some air. I realized that I’ve been hunching over my desk for hours. My face feels like it will slide off my skull, and my eyeballs are on fire...
Copywriters – we’re creatures of habit

Copywriters – we’re creatures of habit

The world’s professions are littered with fascinating examples of habits, quirks and superstitions. The sporting world alone is packed with them, and copywriting is no different. As writers, the creative process can bring out some odd facets of our personalities as we...
The Tenfour Values

The Tenfour Values

Recently we sat down and revisited our company values. After 11 years, we still all believe in these six core principles – they’ve guided us through the good times and the bad, helping us maintain our unique company spirit. Now we’re sharing them with you so you know...