Copywriters – we’re creatures of habit

Copywriters – we’re creatures of habit

The world’s professions are littered with fascinating examples of habits, quirks and superstitions. The sporting world alone is packed with them, and copywriting is no different. As writers, the creative process can bring out some odd facets of our personalities as we...
The Tenfour Values

The Tenfour Values

Recently we sat down and revisited our company values. After 11 years, we still all believe in these six core principles – they’ve guided us through the good times and the bad, helping us maintain our unique company spirit. Now we’re sharing them with you so you know...
Questions to ask before choosing an agency

Questions to ask before choosing an agency

Are you in need of top-notch sales and marketing material? Here are some questions you might want to ask any potential agency to ensure they have their priorities straight: How many skateboards/hoverboards/mini-scooters are currently in the reception? A seriously...
When English and Finnish won’t do

When English and Finnish won’t do

Part of my job is trying to find the exact right word for any given circumstance, making texts easy to read, clear to understand, and ensuring they evoke just the right feelings in the reader. My work is in English, but having lived for a long time in Finland I’m also...
A peek into the inner workings of Tenfour

A peek into the inner workings of Tenfour

If you’ve worked with Tenfour you’ll know that things tend to run pretty smoothly, with a minimum of fuss and few iterations. Meetings with us are shorter and first drafts returned sooner than expected. But how do we manage it? We put it down to the six Cs. At...