Make annoying error messages into awesome ones

Make annoying error messages into awesome ones

I’ve got a little secret to share. I sometimes talk back to my laptop or phone – out loud, in public even! What vexes me most? Error messages. They’re really f**king annoying, aren’t they? Sometimes it’s an app or a webpage that doesn’t let me know what went wrong –...
Should you use exclamation marks in B2B communications?

Should you use exclamation marks in B2B communications?

In the face of research telling us that using full stops (or periods) makes us look like jerks, I’m going to put out this cautionary reminder: Don’t assume you can just throw an exclamation mark at the end of a sentence to make it more interesting. Need to make your...
What makes a good infographic, and when to use one

What makes a good infographic, and when to use one

Infographics are a hot thing for everyone, everywhere when it comes to content marketing. Back in 2012, Adweek published an article (complete with an infographic) announcing that Tweets with infographics get 832% more retweets than images and articles. Today, we don’t...

Blogging is easy – if you start out with a plan

Here’s something I didn’t plan on. Fifteen minutes before I was supposed to speak to a third-grade class about blogging, my daycare called. A last-minute emergency. I had no choice but to bring my touchy-feely toddler along to the session – which I’d spent hours...
Peggy Olson’s pumps

Peggy Olson’s pumps

One thing’s for sure – AMC’s award-winning series Mad Men has made it easier for me to explain what a copywriter does. Previously, when “What do you do for a living?” was asked, I was often met with the uninterested response of, “Oh, that’s nice” – or worse, “So you...