Hot under the collar

Hot under the collar

This was supposed to be a blog entry about my pet language peeves. The things that really get my goat when English is used incorrectly, daftly or with way too much abandon. But no. Instead I’m going to rant about two words often used to describe what the copy, and by...
What makes a killer slogan?

What makes a killer slogan?

Think Different. Just Do It. The Real Thing. These are slogans that go beyond summarising a product – they embody the values of the brand and form a significant part of its identity. They differentiate, influence and inspire. When seen out of context, slogans may have...