Choosing the right copywriter – does it matter?

Choosing the right copywriter – does it matter?

It seems there’s a writer around every corner, which is great news if you need some text written. But is there really a difference between someone who writes well and a great business copywriter – and how much does it matter? Marketing executives far and wide would...
More than words – how to choose a good writer

More than words – how to choose a good writer

If you’re hiring someone to create great content for you, you want your audience to feel like it’s coming from you and not some faceless agency or content farm – after all, it’s your content. So what should you be looking out for when selecting a copywriter? A good...
Brainstorming: a waste of time or just the opposite?

Brainstorming: a waste of time or just the opposite?

If there’s one useful thing I learned during my three years of undergraduate studies (and there is just one), it’s how to cut corners while maintaining a high level of quality. I became an expert at picking out relevant quotes and extracting useful information from...