Adventures in rebranding

Adventures in rebranding

Rebranding – a risky, unnecessary expense and a waste of time. Well, at least that’s the general opinion I’ve run into on many occasions. A lot of companies and individuals see it as a scary word, encompassing this huge, tedious project in which they sink a lot of...

In the office today: font fanatics unite

Do you ever scoff at font fanatics and wonder why on earth something like kerning could matter? It’s just text on a page/website/layout – right? Not quite. Have a look at this article that clearly explains why thought out, carefully placed layouts and their font...
A red herring

A red herring

Henri Matisse might not have been too far off when he wrote, “A certain blue enters your soul. A certain red has an effect on your blood-pressure.” The Week published an article featuring several facts about how seeing red affects us physically and mentally – whether...
Poisonous by design

Poisonous by design

What’s your favorite color? The question is fairly straightforward, and for most people the answer is blue. Likewise, when asked after the least favorite color, answers tend to revolve around the same few colors, usually brown, orange, and yellow. What is not often...
Yellow on my mind

Yellow on my mind

Ever step back and look at the sheer amount of colors there are available in the design world? We’ve gotten so good at recreating colors in every imaginable form that we’re finding it harder to actually use words to describe them. There are times when I have had...