“Nobody reads the second paragraph!”*

“Nobody reads the second paragraph!”*

Although storytelling is important even in business writing, don’t bury your message. Save twists in the tale for thrillers, and long introductions for academic essays: structure your business writing to have the most important point first. Most people won’t read...
Comma chameleon

Comma chameleon

I dedicate this post to my colleagues, Stephen King and JK Rowling. The serial, or Oxford, comma is often misunderstood even by native speakers. It is the most partisan of punctuation marks – some love a comma before the final conjugation in a list of three or more...
The customer is always right. Or are they?

The customer is always right. Or are they?

We pride ourselves on delivering high-quality copy that suits its intended purpose. Our first draft is prepared, reviewed by another experienced writer, then sent off to the client for feedback – which is then used to tweak or rewrite the work into what is hopefully...
If you’re happy and you know it

If you’re happy and you know it

For many of us, email and IM make up the majority of our professional communication. Sent quickly between deadline and meeting, there often isn’t time to think too hard about tone, not to mention you may not be writing in your native language. Sometimes a particularly...
A company of superheroes

A company of superheroes

Here at Tenfour our copywriters have superpowers. Seriously. Sadly it’s all the same one – none of us can walk through walls or anything like that – but what we do all have is the ability to make any topic interesting. And that helps us create compelling content for...