The Tenfour Values

The Tenfour Values

Recently we sat down and revisited our company values. After 11 years, we still all believe in these six core principles – they’ve guided us through the good times and the bad, helping us maintain our unique company spirit. Now we’re sharing them with you so you know...
When English and Finnish won’t do

When English and Finnish won’t do

Part of my job is trying to find the exact right word for any given circumstance, making texts easy to read, clear to understand, and ensuring they evoke just the right feelings in the reader. My work is in English, but having lived for a long time in Finland I’m also...
Writing a website for everyone

Writing a website for everyone

When thinking about web accessibility people often think about technology: from screen readers to mobile phones, websites need to be flexible enough to adapt to the many ways people now access the web. But good accessibility is also in the details – writing accessible...
Pass me a snottinger, I’ve got a terrible cold

Pass me a snottinger, I’ve got a terrible cold

All copywriters share a love of words. I’ve written before about some that are great fun to say, in a haberdashery kerfuffle accompanied by an erinaceous illustration. Want to hear a few more? This time let’s go obscure, really obscure. Snottinger A mid 19th century...
The importance of readability

The importance of readability

Your business is probably complicated. Very complicated. Does that mean your copy should be too? Of course not. You want your readers to understand your message as easily as a friend’s tweet about their dinner. Better yet, you want them to want to read more from you...