Brainstorming: a waste of time or just the opposite?

Brainstorming: a waste of time or just the opposite?

If there’s one useful thing I learned during my three years of undergraduate studies (and there is just one), it’s how to cut corners while maintaining a high level of quality. I became an expert at picking out relevant quotes and extracting useful information from...
Tell your story, and tell it well

Tell your story, and tell it well

Every brand has a story to tell. From the need its products or services fill, to the reasons it was created in the first place, there’s always something to connect it to consumers and highlight why it matters. What consumers then do with that is, to a great extent,...