Adventures in rebranding

Adventures in rebranding

Rebranding – a risky, unnecessary expense and a waste of time. Well, at least that’s the general opinion I’ve run into on many occasions. A lot of companies and individuals see it as a scary word, encompassing this huge, tedious project in which they sink a lot of...

In the office today: font fanatics unite

Do you ever scoff at font fanatics and wonder why on earth something like kerning could matter? It’s just text on a page/website/layout – right? Not quite. Have a look at this article that clearly explains why thought out, carefully placed layouts and their font...
Peggy Olson’s pumps

Peggy Olson’s pumps

One thing’s for sure – AMC’s award-winning series Mad Men has made it easier for me to explain what a copywriter does. Previously, when “What do you do for a living?” was asked, I was often met with the uninterested response of, “Oh, that’s nice” – or worse, “So you...