A red herring

A red herring

Henri Matisse might not have been too far off when he wrote, “A certain blue enters your soul. A certain red has an effect on your blood-pressure.” The Week published an article featuring several facts about how seeing red affects us physically and mentally – whether...
Kissing while you work

Kissing while you work

When you work with words, KISS – or “Keep It Simple, Stupid” – is a great rule to live by. Turning the complex into the simple is a big part of copywriting. I love being presented with a long, complicated text, often riddled with technical and insider terms, and...