What makes a killer slogan?

What makes a killer slogan?

Think Different. Just Do It. The Real Thing. These are slogans that go beyond summarising a product – they embody the values of the brand and form a significant part of its identity. They differentiate, influence and inspire. When seen out of context, slogans may have...
Want it to be perfect? Proof it.

Want it to be perfect? Proof it.

No-one writes perfect copy first time, every time. Whether it’s an article, press release or product description, native speaker or not, everyone benefits from proofreading their work. Here are my five tips for how best to do it: 1. Just finished writing? Give...